• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Metric Sherpa

Metric Sherpa

Where CX Strategy Meets Real Results

  • Services
  • Resources
  • About
  • Contact Us

Independent Insights and Tools for Customer Interaction Leaders

Access original research, strategic resources, and bold perspectives designed for business and technology leaders driving customer engagement.
Our articles, videos, reports, and tools deliver practical solutions and fresh thinking you can apply right now to improve customer interactions and business outcomes.

Blog

View All
Interviews

Content Guru at London CCExpo: Voice AI Agents, Resilience, and ROI-Driven CX in 2026

At London CCExpo, Metric Sherpa interviewed Sam Fuller, VP at Content Guru, on how AI is redefining contact center efficiency.

InterviewsOpinion

The Most Dangerous Work in Your Company Is the Work You Never See

Most leaders manage their back office with assumptions they cannot afford. Justin Robbins exposes the hidden risks shaping performance, fraud exposure, and operational stability.

Interviews

Rethinking the Human-AI Balance in Customer Experience

AI is revealing how much organizations will still need people to deliver great customer interactions. Justin Robbins breaks down what CX leaders can learn about building smarter, more human systems in an age of intelligent automation.

Interviews

Inside Glia Interact: What Happens When an Industry Actually Focuses

Glia Interact 2025 stood out by doing what most conferences don’t—focusing deeply. By bringing together banks and credit unions, Glia built a community grounded in shared context, honest dialogue, and proof-driven AI innovation. The result was a rare mix of clarity, credibility, and connection in customer experience.

Reports & Guides

View All
Research

Unlocking the Strategic Edge: Knowledge Management in the Modern Enterprise

Research

The New Equation for Contact Center Value

Report

Finding the Right Blend:  A Practical Guide to Balancing Automation and Human Insight in Contact Center Quality Assurance

Videos

View All
Episode 18: Why Are Brands Still Making It Hard to Do the Right Thing? Lessons in CX from a Grease-Stained Shirt
CX and Coffee

Episode 18: Why Are Brands Still Making It Hard to Do the Right Thing? Lessons in CX from a Grease-Stained Shirt

Why do some brands make it nearly impossible to fix simple problems? In this episode of CX & Coffee, Justin Robbins and Marty Shaughnessy unpack a frustrating travel story that reveals the deeper cost of broken CX systems—and challenge leaders to do better.

Episode 17: Do Fewer Things Better: Why CX Focus Beats Option Overload Every Time
CX and Coffee

Episode 17: Do Fewer Things Better: Why CX Focus Beats Option Overload Every Time

Ever paid for a “premium” customer experience that left you more frustrated than the standard one? Whether it’s a confusing maze of support channels or bloated product offerings, choice isn’t always a blessing in disguise. In Episode 17 of CX & Coffee, Justin Robbins and Marty Shaughnessy get real about why the best CX leaders […]

Footer

Where CX Strategy Meets Real Results

Proudly headquartered in Wilmington, NC.

Contact Us:‭
hello@metricsherpa.com
226 N. Front St. #125
Wilmington, NC 28401‭

  • About
  • Services
  • Resources
  • Contact Us
  • LinkedIn
  • YouTube
  • Facebook
  • Privacy Policy
  • Terms of Service
  • Disclaimer
  • Cookie Policy

Copyright ©2025 Metric Sherpa. All Rights Reserved. </>
Privacy Settings

Payton Whitley
Executive Administrator

Payton Whitley blends creativity, organization, and a customer-first mindset to keep teams focused and moving forward.

Her first passion was design, where she nurtured her eye for detail and love of creating. That same drive for excellence now fuels her work in executive support, where she thrives on building structure, simplifying complexity, and making it easier for leaders to succeed.

A natural problem-solver and community builder, Payton brings energy and focus to everything she takes on. She’s committed to growth, always finding new ways to sharpen her skills and deliver meaningful impact.

She lives in Wilmington, NC with her pup Oaklee. Outside of work, you’ll find her by the water, running her permanent jewelry business, or chasing the sunshine with friends and family.

Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.

Join Backchannel + The Brief

Cut Through Noise. Take Action.

By signing up you agree to receive twice-monthly educational emails from Metric Sherpa.

Name(Required)

  • Receive twice-monthly updates on our latest news, events, and resources.Subscribe to Backchannel & The Brief