Blog
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Companies pour money into shaping the customer story, yet friction develops once the real work begins. The problem rarely starts in the brand itself; it takes shape inside the operating model, in how work moves across functions and how handoffs either protect or erode trust.
Work should not work against your people. Justin Robbins challenges leaders who have quietly accepted friction as “just the way it is” and shows them how to redesign the conditions of work, one small, repeatable decision at a time.
Executives keep asking for “simple” service experiences while quietly signing off on architectures that guarantee complexity and Atlassian’s Team ’26 made that contradiction impossible to ignore. This piece breaks down what Atlassian’s AI‑native bets on the Teamwork Graph, Rovo, Dia, and Incident Command Center really mean for who carries the complexity in your organization: your people or your systems.
After the Verint-Calabrio deal, many leaders expected a roadmap fight and a painful consolidation. Instead, Verint chose a different path: deliver AI value quickly across both product lines, reduce migration friction, and help CX leaders focus on outcomes instead of betting everything on one platform future.
Videos
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Why do some brands make it nearly impossible to fix simple problems? In this episode of CX & Coffee, Justin Robbins and Marty Shaughnessy unpack a frustrating travel story that reveals the deeper cost of broken CX systems—and challenge leaders to do better.
Ever paid for a “premium” customer experience that left you more frustrated than the standard one? Whether it’s a confusing maze of support channels or bloated product offerings, choice isn’t always a blessing in disguise. In Episode 17 of CX & Coffee, Justin Robbins and Marty Shaughnessy get real about why the best CX leaders […]
