Insight Studio for CX and EX Leaders
We research, design, and deliver ideas, content, and experiences that elevate how your organization serves its customers and employees.
Stop Pretending Service Is Simple. Atlassian Just Admitted It Isn’t.
Executives keep asking for “simple” service experiences while quietly signing off on architectures that guarantee complexity and Atlassian’s Team ’26 made that contradiction impossible to ignore. This piece breaks down what Atlassian’s AI‑native bets on the Teamwork Graph, Rovo, Dia, and Incident Command Center really mean for who carries the complexity in your organization: your people or your systems.
Read More Stop Pretending Service Is Simple. Atlassian Just Admitted It Isn’t.
Featured In:
Industry Intelligence
We run independent qualitative and quantitative research to expose the trends, technologies, and behaviors reshaping business communications and customer interactions. Our work gives leaders the evidence they need to set direction, validate bets, and defend decisions in the boardroom.
Speaking & Workshops
We deliver keynotes, workshops, field events, and executive interviews that translate strategy into stories people remember and actions they own. Whether live or virtual, every session aligns leaders, equips teams, and builds momentum for real transformation.
Content Creation
We design and produce eBooks, tools, case studies, and campaigns built on original research and real operational experience. Every asset earns trust with buyers, fuels demand programs, and arms your teams with proof that stands up to scrutiny.
What others are saying…
"We worked with Nate while examining our internal culture and approach to CX. As one 20-year+ veteran colleague shared with me, “Nate led the most engaging session I have ever experienced!"
"Justin has a rare mix of hands-on contact center experience and a 20,000-foot understanding of the larger forces from a researcher's perspective."
"Justin is the definition of Thought Leader in Action. He is an authority in customer care, customer experience, contact centers, and a thousand other names, terms, and concepts related to the industry of serving customers. "
"Working with Nate is an inspiring experience. His innovative thinking and dedication to his work are remarkable, consistently making even the most challenging tasks achievable."
"This is the hidden power (Justin) brings...his ability to work his contagious love of life and work into the very DNA of whatever he is doing."
