Metric Sherpa

Metric Sherpa

Turn Purpose Into Practice

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Make the Work Match the Promise

Metric Sherpa helps leaders build everyday work that keeps the organization’s promises to employees and customers.

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For Solution Providers

Own the Evidence Your Market Quotes

Independent research, custom content, video production, and event media for customer experience and employee experience technology companies. Your sellers get proof that holds up in a deal. Your buyers get insight worth their time.

One custom study generated $1M+ in pipeline within 30 days.

Explore Partnerships

For Event Organizers

Give Your Audience Sessions They Use

Workshops, facilitation, panel moderation, executive roundtables, virtual events, and on-site media coverage for conferences, associations, and corporate events.

Our Event Media Team turns one event into weeks of interviews, clips, and recaps.

Plan Your Event

Booking a keynote? Visit https://justinmrobbins.com/

For Leadership Teams

Close the Gap Your People Feel First

Workshops and advisory for HR, employee experience, customer experience, and operations leaders who need daily work to match the priorities they set.

From a half-day workshop to a custom advisory engagement.

Explore Workshops and Advisory


Trusted by teams at


Founder and Principal Analyst

Led by an Operator Who Ran the Work

Justin Robbins founded Metric Sherpa after two decades inside contact centers, training programs, and technology companies. As Founder and Principal Analyst, he leads Metric Sherpa Research and works directly with clients alongside the Metric Sherpa team. ICMI named him one of its Top 25 CX Thought Leaders.

Meet the Team


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Turn Purpose Into Practice

Proudly based in Wilmington, NC.

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hello@metricsherpa.com | ‭+1 (910) 565-9623

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Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.