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CX and Coffee
Justin Robbins
Founder & Principal Analyst
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Introducing CX and Coffee

Two Friends, One Mug, and All the CX Truths Nobody Else Will Tell You

If you’ve ever wanted a front-row seat to a breakroom chat between two guys who’ve seen it all, CX and Coffee is your new favorite show. Justin Robbins—CX expert and your guide through the wild world of customer experience—and Marty Shaughnessy—a creative powerhouse with a knack for marketing, music, and making things happen—are here to keep it real every week. These two have been colleagues four times over, BBQ pitmasters in their spare time, and friends for life, now bringing their coffee-fueled convos to you.

It all started back in the day at Hershey, where Justin and Marty would grab a coffee and go down the rabbit hole on CX ideas, wild marketing tactics, and, of course, who had the best BBQ sauce. Now, they’re taking that same blend of banter and insight online with CX and Coffee.

What’s Brewing Every Episode?

  • Coffee from Around the Globe: Each week, they’ll bring a fresh roast to the table, sharing the story behind the brew and seeing if it lives up to the hype.
  • No-BS CX Talk: Justin brings the CX expertise, Marty brings the outsider’s view, and together they break down what’s really happening in the world of customer experience, minus the corporate spin.
  • Random Topics and Real Talk: From comparing brisket recipes to swapping stories from years on the job, these two have a lot to say—and it’s guaranteed to be entertaining.

CX and Coffee is for the CX pros (and the CX-curious) who want unfiltered insights and a little fun along the way. So grab your favorite mug, sit back, and catch up with Justin and Marty as they take CX one conversation—and one cup of coffee—at a time.

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Justin Robbins
Founder & Principal Analyst
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Payton Whitley
Executive Administrator

Payton Whitley blends creativity, organization, and a customer-first mindset to keep teams focused and moving forward.

Her first passion was design, where she nurtured her eye for detail and love of creating. That same drive for excellence now fuels her work in executive support, where she thrives on building structure, simplifying complexity, and making it easier for leaders to succeed.

A natural problem-solver and community builder, Payton brings energy and focus to everything she takes on. She’s committed to growth, always finding new ways to sharpen her skills and deliver meaningful impact.

She lives in Wilmington, NC with her pup Oaklee. Outside of work, you’ll find her by the water, running her permanent jewelry business, or chasing the sunshine with friends and family.

Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.

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