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CX and Coffee
Justin Robbins
Founder & Principal Analyst
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Episode 12: Blind Taste Tests, Trust in Leadership, and the Return-to-Office Debate

Can a $35 Coffee Outshine Maxwell House? Plus, How Leaders Can Build Trust in Remote Teams

The latest episode of CX & Coffee is packed with hot takes—literally and figuratively. Justin Robbins and Marty Shaughnessy tackle everything from a blind taste test of budget vs. premium coffee to the challenges of leadership in remote work environments. They also discuss the benefits (and growing pains) of shifting from a home office to a coworking space. If you lead a team, drink coffee, or just enjoy an entertaining CX conversation, this one’s for you.

The Great Coffee Showdown: Can Price Predict Quality?

This week, Justin put his taste buds to the test with a blind sampling of three coffees:

  • Maxwell House 100% Colombian ($5)
  • La Colombe Corsica Blend ($16) (Correction: Originally misidentified as Counter Culture in the episode!)
  • Square One Coffee – Colombia Las Palmas ($35) (Fermented with fruit for an extra flavor punch!)

The Verdict?

  • Maxwell House: Classic, familiar, and… completely outclassed by the competition.
  • La Colombe Corsica: A solid, smooth medium roast, but nothing extraordinary.
  • Square One Las Palmas: An absolute game changer with bold fruit notes and a unique fermentation process.

Takeaway: Quality comes at a price—and sometimes, it’s worth it. If you’re a coffee lover, splurging on a premium roast can completely transform your morning ritual. Grab a bag here.

Why Justin Ditched His Home Office for a Coworking Space

After 13 years of working remotely, Justin made the leap to a coworking space. Why? Three key reasons:

  1. Better Work-Life Balance – With his wife taking on more work at home, space became a premium.
  2. The Need for Collaboration – Running a business solo means missing out on hallway conversations and spontaneous idea-sharing.
  3. Growth Planning – With Metric Sherpa expanding, having a dedicated office for team collaboration just made sense.

The Lesson for CX Leaders:

Your work environment matters. Whether remote, hybrid, or in-office, making the right choice isn’t about blanket policies—it’s about aligning workspaces with how people actually work best.

Remote Work vs. Return to Office: Finding the Trust Balance

With companies pushing for return-to-office policies, the real issue isn’t where people work—it’s whether leaders can trust their teams. Justin and Marty unpacked this dilemma with some hard truths:

“Building trust isn’t about proximity. It’s about clarity, accountability, and treating people like adults.”

How Leaders Can Build Trust in Remote Teams:

  • Set Clear Expectations – Ambiguity breeds inefficiency and frustration. Define success upfront.
  • Communicate Frequently – Regular check-ins foster alignment without micromanagement.
  • Empower Employees – Give people the autonomy to work in the way that delivers the best outcomes.
  • Measure by Impact, Not Activity – Focus on results, not just hours logged.

Leaders who embrace these principles will create high-trust environments—whether in an office or across time zones.

Key Insights from This Episode:

  • Coffee Quality Matters – The difference between a $5 and a $35 coffee is staggering.
  • Your Work Environment Shapes Productivity – Where you work should match how you perform best.
  • Trust is the Foundation of Great Teams – Remote or in-office, leaders must prioritize clear expectations and accountability.
  • Micromanagement Kills Culture – High-performance teams thrive on trust, not surveillance.

Watch the Full Episode & Join the Conversation

Enjoyed these insights? Watch the full CX & Coffee episode to hear the full discussion, plus some hilarious coffee reactions. Drop a comment with your best tip for building trust in remote teams on YouTube or social media, and Justin might just send you a bag of the winning coffee!

Watch Now
Subscribe on YouTube

Featured Coffees:
Square One Coffee – Colombia Las Palmas
Maxwell House 100% Colombian
La Colombe Corsica Blend 

What do you think? Drop a comment with your best trust-building tip on YouTube or social media and join the conversation!

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Justin Robbins
Founder & Principal Analyst
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Payton Whitley
Executive Administrator

Payton Whitley blends creativity, organization, and a customer-first mindset to keep teams focused and moving forward.

Her first passion was design, where she nurtured her eye for detail and love of creating. That same drive for excellence now fuels her work in executive support, where she thrives on building structure, simplifying complexity, and making it easier for leaders to succeed.

A natural problem-solver and community builder, Payton brings energy and focus to everything she takes on. She’s committed to growth, always finding new ways to sharpen her skills and deliver meaningful impact.

She lives in Wilmington, NC with her pup Oaklee. Outside of work, you’ll find her by the water, running her permanent jewelry business, or chasing the sunshine with friends and family.

Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.

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