Metric Sherpa

Metric Sherpa

Where CX Strategy Meets Real Results

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Original Insights on Customer Interactions

Independent research and clear guidance to strengthen customer and employee experience and deliver outcomes that matter.

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Customers Are Rewriting the Self-Service Playbook

Customers now resolve issues, form opinions, and make buying decisions without ever touching a brand channel. We break down how AI search and public ecosystems are reshaping self-service.

Read More Customers Are Rewriting the Self-Service Playbook

Customer Experience in 2025: CX Lessons on AI, Automation, and Strategy for 2026

Industry leaders reflect on customer experience in 2025, sharing practical lessons to carry forward into 2026.

Read More Customer Experience in 2025: CX Lessons on AI, Automation, and Strategy for 2026

Content Guru at London CCExpo: Voice AI Agents, Resilience, and ROI-Driven CX in 2026

At London CCExpo, Metric Sherpa interviewed Sam Fuller, VP at Content Guru, on how AI is redefining contact center efficiency.

Read More Content Guru at London CCExpo: Voice AI Agents, Resilience, and ROI-Driven CX in 2026

The Most Dangerous Work in Your Company Is the Work You Never See

Most leaders manage their back office with assumptions they cannot afford. Justin Robbins exposes the hidden risks shaping performance, fraud exposure, and operational stability.

Read More The Most Dangerous Work in Your Company Is the Work You Never See

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Industry Intelligence

We conduct independent qualitative and quantitative research to uncover the trends, technologies, and strategies shaping the future of business communications and customer interactions.

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Speaking & Workshops

We deliver keynotes, workshops, field events, and executive interviews—live or virtual—that drive alignment, spark action, and equip teams to lead business transformation.

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Content Creation

We create custom content programs including eBooks, tools, case studies, and more that are backed by original research and built to earn trust, generate demand, and drive conversions.

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What others are saying…

"Justin is the definition of Thought Leader in Action. He is an authority in customer care, customer experience, contact centers, and a thousand other names, terms, and concepts related to the industry of serving customers. "

Neal Topf
President at Callzilla

"We worked with Nate while examining our internal culture and approach to CX. As one 20-year+ veteran colleague shared with me, “Nate led the most engaging session I have ever experienced!"

Rich Wilder
Director, Customer Experience, CHEP USA

"Justin has a rare mix of hands-on contact center experience and a 20,000-foot understanding of the larger forces from a researcher's perspective."

Bob Fernekees
Vice President/Group Publisher at Information Today, Inc

"Working with Nate is an inspiring experience. His innovative thinking and dedication to his work are remarkable, consistently making even the most challenging tasks achievable."

Veronica Rose
Former Director of Customer Service for Warner Brothers Games

"This is the hidden power (Justin) brings...his ability to work his contagious love of life and work into the very DNA of whatever he is doing."

Marshall Lee
Director Global Workforce Management at TTEC

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Where CX Strategy Meets Real Results

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226 N. Front St. #125
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Payton Whitley
Executive Administrator

Payton Whitley blends creativity, organization, and a customer-first mindset to keep teams focused and moving forward.

Her first passion was design, where she nurtured her eye for detail and love of creating. That same drive for excellence now fuels her work in executive support, where she thrives on building structure, simplifying complexity, and making it easier for leaders to succeed.

A natural problem-solver and community builder, Payton brings energy and focus to everything she takes on. She’s committed to growth, always finding new ways to sharpen her skills and deliver meaningful impact.

She lives in Wilmington, NC with her pup Oaklee. Outside of work, you’ll find her by the water, running her permanent jewelry business, or chasing the sunshine with friends and family.

Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.

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