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Metric Sherpa

Metric Sherpa

Where CX Strategy Meets Real Results

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Independent Insights To Power Your Customer Interaction Strategies

We help business and technology leaders navigate market shifts, craft effective strategies, and deliver customer interactions that balance human connection with innovation.
As a trusted research and analyst firm, Metric Sherpa delivers bold thought leadership, original data-driven insights, and strategic clarity that drive real business impact.

Customer Interaction Research & Market Intelligence

Qualitative and Quantitative Insight. CX-Focused. Decision-Ready.

Metric Sherpa conducts independent, primary research that uncovers how customers and business leaders experience, manage, and influence customer interactions. We design and lead qualitative and quantitative studies—including surveys, focus groups, and case investigations—to explore what’s working, what’s changing, and what’s next in customer experience.

We also publish independent, insight-rich reports throughout the year on the strategies, tools, and technologies shaping modern customer interaction management.

We partner with business and technology leaders to deliver:

  • Primary research programs (consumer and B2B)
  • Survey design, deployment, and analysis
  • Focus groups and stakeholder interviews
  • Case study development and strategic storytelling
  • Go-to-market insight for solution providers

Our research gives you the clarity, confidence, and competitive edge to align teams, sharpen strategy, and lead the next era of customer experience.

Let’s Talk Insights
Our Expertise Includes:
  • Original studies on customer interaction trends and technology use
  • Go-to-market insights for CX and contact center solution providers
  • Strategic frameworks for customer engagement and interaction design
  • Multichannel and multimodal interaction strategy (voice, digital, in-person)
  • Voice of the Customer insights and quality program refinement
  • Case-based research and field studies on CX transformation

Content Creation & Community Engagement

Build Trust. Drive Influence. Fuel Engagement.

In today’s market, trust and connection are everything. We help you build both with high-impact, insight-driven content that captures attention and drives action.

Metric Sherpa creates research-backed content that positions your brand as a credible, independent voice on customer interactions. Whether you want to educate your audience, shape industry conversations, or fuel demand generation, we deliver content that informs, inspires, and converts.

Beyond content, we help you engage with the communities that matter—customers, partners, and industry peers—through strategic programs that amplify your brand, spark conversations, and create advocates.

Explore Content Services
Our Content Services Include:
  • Custom content creation – Articles, reports, videos, podcasts, & webinars
  • Community engagement strategy – Connecting with customers, partners, & peers
  • Campaign integration – Aligning content with key marketing initiatives
  • Thought leadership programs – Featuring industry insights & influencer collaborations
  • Sales enablement assets – Content that drives conversations & accelerates deals
  • Customer success stories – Showcasing outcomes & business impact
  • Interactive tools – Toolkits, calculators, & job aids for practical application
  • Executive storytelling – Showcasing leadership perspectives & brand narrative

Presentation Programs That Drive Action

Engaging. Insightful. Built for Impact.

Looking for a speaker or facilitator who delivers more than just inspiration? Metric Sherpa’s presentation programs combine bold insights, real-world expertise, and actionable takeaways your audience can use immediately.

With decades of experience and unmatched storytelling, Justin Robbins and Nate Brown deliver presentations that challenge assumptions, spark ideas, and drive change in how organizations approach customer interactions.

From keynote speeches and panel moderation to interactive workshops, every session is tailored to your audience and built around what matters most to them.

We don’t do cookie-cutter talks. We deliver high-impact experiences that leave audiences energized, informed, and ready to act.

Plan A Program
Our Event Services Include:
  • Keynote Speeches – Bold, engaging talks that inspire action
  • Interactive Workshops – Hands-on sessions that equip attendees with practical strategies
  • Panel Moderation & Roundtables – Facilitated discussions that spark meaningful dialogue
  • Event Hosting & Emceeing – Energized, professional leadership for your event
  • Award Show Hosting – Memorable, engaging recognition experiences
  • Special Attendee Experiences – Custom activations that enhance engagement & learning
  • Roadshows & Custom Series – Scalable presentations tailored to your audience & goals
  • Presentation Design & Content Strategy – Crafting compelling narratives for maximum impact

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Where CX Strategy Meets Real Results

Proudly headquartered in Wilmington, NC.

Contact Us:‭
hello@metricsherpa.com
226 N. Front St. #125
Wilmington, NC 28401‭

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Payton Whitley
Executive Administrator

Payton Whitley blends creativity, organization, and a customer-first mindset to keep teams focused and moving forward.

Her first passion was design, where she nurtured her eye for detail and love of creating. That same drive for excellence now fuels her work in executive support, where she thrives on building structure, simplifying complexity, and making it easier for leaders to succeed.

A natural problem-solver and community builder, Payton brings energy and focus to everything she takes on. She’s committed to growth, always finding new ways to sharpen her skills and deliver meaningful impact.

She lives in Wilmington, NC with her pup Oaklee. Outside of work, you’ll find her by the water, running her permanent jewelry business, or chasing the sunshine with friends and family.

Kalley Niebuhr
Head of Brand & Content Strategy

Kalley Niebuhr blends storytelling, social strategy, and creative leadership to help brands show up with clarity, purpose, and authenticity.

With a background in television writing, brand development, and digital content creation, Kalley has shaped impactful messaging and community-first strategies for entrepreneurs, small businesses, and educational brands.

A lifelong creative and community builder, Kalley thrives at the intersection of analytics and emotion—crafting content that connects while delivering results.

She lives in Wilmington, NC with her husband, young daughter, and two dogs. When she’s not creating, you’ll find her in the surf, running community art socials, or researching her next script.

Nate Brown
Head of Education & Enablement

Nate Brown offers a dynamic mix of customer experience expertise and community leadership to Metric Sherpa.

As co-founder of CX Accelerator, a thriving community of over 4,000 CX leaders, Nate has been instrumental in fostering a space where professionals collaborate, grow, and achieve remarkable things in service to others. With a career spanning industries such as gaming, SaaS, retail, healthcare, and technology, Nate has built contact centers from the ground up, anchored complex CX functions, and cultivated exceptional employee-customer connections for brands like WB Games, CHEP, UL, and Bosch.

Recognized globally for his thought leadership, Nate was named “CX Influencer of the Year” by CloudCherry and “Most Impactful Influencer in CX” by Kustomer in 2023. His ability to bring energy and excitement to CX initiatives has earned him recognition across the industry.

When he’s not shaping the future of customer experience, Nate can be found in Nashville, TN on the disc golf course, coaching pickleball, or spending time with his wife and two daughters.

Justin Robbins
Founder & Principal Analyst

With more than 20 years of experience, Justin Robbins has helped organizations worldwide strengthen their customer experience strategies, optimize operations, and achieve measurable results.

His expertise spans contact center operations, in-person service delivery, multimodal interaction design, quality assurance, workforce training, and global CX certification standards. Beyond operations, Justin has advised SaaS companies on content strategy, community engagement, customer marketing, and corporate communications.

As Founder and Principal Analyst at Metric Sherpa, Justin focuses on the intersection of human connection and technology in customer interactions. He is a trusted industry voice, frequently cited by the media, the author of numerous research studies, and recognized for his ability to make complex topics clear, actionable, and relevant.

When he’s not working, Justin is based in Wilmington, NC, where you’ll often find him cooking BBQ, out on the water, cheering at a game, or on adventures with his wife and four kids.

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